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Welcome to Team DIRT
Dirt is an Insurance brokerage dedicated to the off road enthusiast.
  After getting first hand training from a large.......you guessed it
and having problems with repairs it was
decided to help all riders with the same problem.

About Us Print E-mail

Dirt Brokers are is a subsidiary of Ely Aluf & Associates dealing exclusively with off-road and ATV cover. Ely Aluf & Associates, established in 1990, is an insurance brokerage based in the Johannesburg area. Our business has now expanded to include the whole of South Africa as well as Mozambique.

We have steadily grown to become one of the top brokers in Gauteng working with most of the leading underwriters in South Africa.

Our list of achievements include, amongst others, Silver Awards, Gold Awards and Diamond Awards for Broker of the Year for our region from Santam Insurance Company for six consecutive years, and in 2003 we won the Diamond Award for Broker of the Year, for our region as well as the entire Gauteng region.

We are an accredited insurance brokerage with 19 years insurance experience.

We provide Short Term (Personal, Mozambiqiuan & Commercial), Life, Investments, Pension/Provident Funds, Marine, Goods in Transit, Transport, Body Corporate, Medical Aid and Off-Road/ATV cover.

Should you wish to contact us for a quote o­n any of the above listed cover options please call us o­n the following numbers and ask for the respective person/s listed below:

Ely Aluf & Associates
222 Athol Street
Highlands North
South Africa

(011) 440-1975/9
(011) 440-2746

Ely Aluf:                 
082 891 6737
e-mail: ely
at aluf.co.za

Sean Nobrega:
083 378 2570
e-mail: sean
at aluf.co.za

Sharon Frewen:
083 324 8887
e-mail: sharon
at aluf.co.za

Sharon Kalify:
e-mail: sharonk
at aluf.co.za

Dale Aluf:
e-mail: dale
at aluf.co.za

e-mail: aluf
at aluf.co.za

Sam Allie:
e-mail: sam
at aluf.co.za


Personal Short Term:                                         Ely Aluf, Samantha Allie
Mozambiquian Short Term:                               Ely Aluf, Sharon Kalify
Commercial Short Term:                                  
Ely Aluf, Sharon Kalify
Medical Aid:                                                          Ely Aluf, Angelique Luis
Marine & Goods In Transit:                               Sean Nobrega, Sharon Kalify
, Angelique Luis
Off Road / ATV Insurance:                                 Sean Nobrega, Sharon Kalify
Vespa / Scooter:                                                 
Sean Nobrega, Sharon Kalify
Life:                                                                        Sharon Frewen, Angelique Luis
Investments, Pension/Provident Funds:        Sharon Frewen, Angelique Luis
All Claims:                                                            Ely Aluf, Dale Aluf
Transport:                                                             Sean Nobrega
Body Corporate:                                                  
Sean Nobrega, Sharon Kalify
Professional Indemnity:                                    
Sean Nobrega, Sharon Kalify
Product Liability:                                                  Sean Nobrega, Sharon Kalify
Contractors All Rick:                                           Sean Nobrega, Sharon Kalify

We at Ely Aluf & Associates pride ourselves on customer service and satisfaction, which makes us superior to our competitors.



Members of the Financial intermediaries Association and the Financial Services Board


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